Pinnacle Ballarat
We started working on the Pinnacle project in 2019 when approached by the client to undertake a brand refresh that would re-invigorate enquiry after several years of sales.
Task
We set about undertaking a new photo shoot, recreating key brand elements including print collateral and sales suite and refining the website. In particular we focussed on being more clear about the project’s selling proposition, more strategic with its digital advertising and working closely with the sales agent and client. This work served to increase enquiry considerably and sales by 40% and we have been fortunate to have work recognised by the client as “truly transformative.”
